2026 confirms a trend that has been emerging in recent years: the personalization of connected accessories. Users are no longer satisfied with the strap provided at purchase; they want to vary styles according to their outfits and moods.

Minimalist prints, such as hand-drawn watch faces with a touch of humor, are gaining popularity on social media. Earthy colors (khaki, burgundy) are combined with brighter shades to suit all desires.

Another strong trend is the search for more comfortable materials for everyday wear, such as woven nylon, which is gradually replacing traditional silicone in the choices of the most demanding consumers.